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General Rates for ROS and Targeted Inventory |
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Type |
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ROS CPM |
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Targeted CPM |
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Leaderboard/Banner (468 X 60 or 728 X 90) |
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$12 | |
$15 |
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Skyscraper (160 X 600) |
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$18 | |
$24 |
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Big Box Ads (336 X 280 or 300 X 250) |
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$18 | |
$24 |
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Magazine Ad (300 X 600 or 336 x 850) |
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$25 | |
$35 |
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| Additional Advertising Opportunities Available | |
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Impressions Based
Ad impressions can be purchased in a variety of sizes to run throughout the local PalmBeachPost.com sites on a CPM (cost per thousand) basis.
Run of Site (ROS)
Ad buying option in which ad placements may appear on any pages of the PalmBeachPost.com local Internet sites
Targeted
Ad buying option in which ads are delivered within specified content sections, specified demographic behavior or specified behavioral segments.
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